Magento is one of the biggest eCommerce platforms out there. It firmly holds the title of a leader in customization and scalability capabilities. If you’re looking for something more custom than a Shopify store or don’t have the resources to invest into something like Hybris - Magento is right for you.
However, Magento 1.x wasn’t exceptionally user-friendly, especially if you didn’t have any coding or Magento development experience. With Magento 2 and its long-awaited release, that changed drastically. Magento introduced a lot of features, UI and UX elements that made it more manageable for less tech-savvy eCommerce entrepreneurs. In other words, Magento 2 is more personalized for store owners now, as they can more easily tap into the backend and manage the store on the go with a more user-friendly interface.
But what about the customers? Magento tracks eCommerce trends, and that’s why they’ve been rolling out many useful functions to the platform that can help store owners personalize experiences for their visitors even further. Magento staff designated personalization as one of the most significant trends in eCommerce, and they’re doing everything possible to lead the way when it comes to user experience personalization.
In this article, we’ll take a look at some of the built-in as well as third-party solutions that drive Magento personalization for stores powered by Magento 2 and its later versions.