Today, more and more B2B companies decide to launch webstores, either to support their brick-and-mortar offices or to shift to online retail completely. Despite this positive trend, the owners still face quite a challenge when it comes to finding an out-of-the-box solution that would efficiently maintain their enterprise online.
Perhaps the most important reason why this keeps happening is that too many platforms, be it SaaS or PaaS, are inherently geared toward the B2C model. So far, their owners have been unable or unwilling to introduce valid business-to-business features to their products.
Compared to its reluctant peers, Magento 2 stands out as one of the most B2B-friendly platforms for ecommerce development on the market. It offers a built-in B2B suite of tools to support merchants operating locally or globally.
The Magento 2 B2B feature set has earned wide acclaim: according to Gartner’s Magic Quadrant for Digital Commerce 2019 report, around 40% of Magento users are B2B merchants, including such global enterprises as Procter & Gamble, 3M, Hewlett-Packard, and Cisco Systems.
This article will outline the most sought-after ecommerce features for business-to-business merchants of today, and match them with the existing Magento B2B functionality. You will also find the review of the top Magento B2B extensions for augmenting your customers’ experience.