Robust Online eCommerce Solution for a Fashion Retailer

  • Robust eCommerce platform development
  • Integration with internal systems
  • Real time data tracking
Web & Enterprise Portals

Iflexion created a robust retail ecommerce solution for a fashion retailer to support their city center store and boost sales. 



The Customer is an established fashion retailer offering a wide range of world-class brands. The company decided to move their business forward by launching a robust retail ecommerce solution integrated with their internal corporate systems. The Customer was looking for a company with a vast experience in ecommerce development to implement an efficient solution in accordance with their needs. Finally, Iflexion’s team was chosen to perform the task.


In accordance with the Customer’s needs, Iflexion’s team developed a Magento-based online fashion store that covers every aspect of searching and purchasing fashion items. The user can create their personal account and make changes to it, search items from a voluminous catalog and filter them by various categories. A single-page checkout implemented by our team allows clients to reduce the time spent on a purchase. After placing an order, the user can track it in real time.

eCommerce Solution: Overview

To engage existing customers and attract new ones, we implemented a subscription option for the company’s latest news and special offers, as well as a feature that lets the system select fashion items for a user based on the user’s information.

As it was important for the Customer that internal systems should work in tune with the new retail ecommerce solution, Iflexion’s team integrated the developed product with 3rd party corporate solutions, such as 1C ERP, Master Data Management (MDM), and a CRM system.

We also created an MDM solution that collects, consolidates and distributes data to other systems to enable working with shared information used by multiple system applications.

MDM Solution to support eCommerce data flows

Data exchange is performed via asynchronous messages using IBM WebSphere MQ, IBM’s message-oriented middleware. It allows for the complete system connectivity, when each system has the same data structure of product hierarchy, reference information, localization, etc. So when a new product or a category is added to the MDM, it is automatically exchanged with the other systems.

Development Process

Iflexion’s team that consisted of 7 developers, 3 QA-engineers, and a business analyst was engaged in full cycle delivery of the retail ecommerce solution, including:

  • Implementation of mobile APIs
  • Website development
  • Website control panel development
  • Integration layer development

Iflexion worked in cooperation with a distributed project team, which involved an internal the Customer’s team and third-party teams, including IBM representatives. We performed daily and weekly stand up calls and meetings to maintain the communication process, discuss the project scope and plans, and keep the Customer updated on the project progress.

To execute testing step by step instead of testing the whole system at once, our team decided to apply Scrum practices and split the process into 6 testing sprints, thus, making the testing process transparent, traceable, and thus efficient.


We chose Magento Enterprise Edition as the main platform due to its high-performance characteristics, various customization options, enhanced catalog and content management features.

To build a visually appealing and user-friendly interface we used JavaScript, jQuery, HTML, and CSS. Persistence layer was build using the MySQL database management system.


In the course of 6 months, Iflexion’s team delivered an ecommerce solution in accordance with all the Customer’s requirements and expectations. The website features intuitive user interface, rich product catalogs with filters, necessary functionality for clients and employees, as well as integration with the Customer’s corporate systems and the whole system connectivity.

The Customer’s website successfully went live and demonstrated stable work without fail. There are more than 20 thousand active users monthly, and the number is growing constantly.

The Customer is happy with the ecommerce solution development results and is planning to continue working with Iflexion’s team in future.

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