As the Customer approached Iflexion with a clear vision of the solution, the team was involved throughout the marketing software development stage with ongoing integration, testing, maintenance, and support.
The development process was organized in the most cost and time-efficient way, within the dedicated team collaboration model.
Iflexion's team managed to easily integrate into the client’s existing processes, utilizing Agile methods and keeping up with priorities identified in daily communication. The challenging points of the development process were discussed collectively and resulted in a variety of approaches to problem resolution, but it was the client who made the final decision on the idea to follow.
At present, the major part of Iflexion’s activity is dedicated to the implementation of custom features on the end users’ individual request (specific links generation, database content encryption, etc.). Engaged in long-term collaboration, Iflexion’s dedicated team aims to solve these constantly emerging tasks.
After a couple of months of fruitful collaboration, our customer requested the inclusion of an application for Facebook into the suite. This would expand the reach of the solution, resulting in an increase in the total number of users.
The overwhelming global engagement of Facebook ensured that the deliverable provides a new avenue for strengthening end-user-to-customer networks.The program suite is based on the web portal functionality, with considerable expansion of its integration with Facebook – migrating from simple posting of marketing campaigns on a Facebook wall to the mass sharing of services, products and job openings with some or all friends. In addition, the Facebook application helps the client’s customers with improved ways to keep themselves informed about the changing interests of target audiences, by collating statistics on most commonly viewed, shared and liked posts. Nowadays, Iflexion’s team is engaged in both the app development and the web portal upgrade.