iOS Social Network for Dating

  • Automated dating partner matching
  • Advanced location-range search feature
  • Facebook and Twitter integration
Social Networking
Media & Entertainment

Iflexion develops an intelligent social networking app that helps users find perfect dating partners via smart location-based search.



Finding a life partner isn’t easy. There are multiple parameters to assess - from personal views and education to a haircut or a color of the eyes. To make this search for perfection easier, the Customer, a US-based software development company, came up with an idea of an intelligent and fine-tuned dating application based on social networking. The Customer has chosen Iflexion as a trusted iOS app development vendor to deliver the mobile solution.


The app was to create a unique user experience making it easy to search for attractive people nearby. It was also to help people get in touch and communicate with each other in a convenient and pleasant manner.

An important part of the challenge was to create an algorithm that would suggest the user people he or she would probably like based on his or her tastes and preferences.


Iflexion delivered an iOS app that allows the user to find potential friends and dates in the vicinity.

The app’s functionality has the following key features:

  • Advanced location-based search
  • Intelligent matching algorithm
  • Chat with rich communication features
  • Facebook and Twitter integration
  • Highly intuitive UI

Advanced location-based search

One of the most important tasks for Iflexion’s social networking app development team was to implement a highly intelligent automated search engine. This feature analyzes profiles of people using the same application nearby making it possible for the user to find the most suitable matches. To implement the search engine, our team used the technology for extracting refreshed data with the JSON protocol.

To provide location-dependent search options that allow users to find matches near them or in a certain place, we integrated the app with the Google location API. The search works dynamically, updating the results as the location changes.

Intelligent matching algorithm

A smart rule-based algorithm calculates the matching percent, which shows how likely it is that a particular user would fancy another user. The percent of proximity is shown right in the search results panel.

Chat with rich communication features

As the key functionality of the app is to allow users chat with each other, our team implemented rich communication features. Iflexion’s UX/UI designers created a convenient and intuitive chat interface that makes the communication easy and pleasant.

A ‘wink’ feature and a rich set of smileys and stickers add much fun to the user experience. To make sure the solution has a compelling and easy-to-understand UI, they customized elements from the Cocoa Touch and UIKit frameworks.

Facebook and Twitter integration

Bearing in mind the popularity of such social media platforms as Facebook and Twitter, we added the login API for them to make the solution easier to use.

The users can sign in via their Facebook or Twitter account and post to these social networks via the application.

Highly intuitive UI

Iflexion’s professional GUI design team created a functionally outstanding and extremely intuitive graphic UX interface. They also customized some of the elements from the UIKit and Cocoa Touch frameworks to provide a really easy-to-understand and compelling UI.


After Iflexion’s social networking app development duties were over, the Customer successfully uploaded the app to the App Store. Welcomed by users, very soon the app earned the rating of 4.6 stars.

The solution provides iPhone owners with automatic search for other users of this dating network application according to the previously entered criteria, and the system notifies them if someone who matches their criteria is found nearby.

The app has multiple subscription options allowing the Customer to capitalize on additional services and offerings.

Greatly satisfied with the professional approach to the development process demonstrated by our iOS team, the Customer also requested development of Android and Blackberry versions of the app.



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