Iflexion Helps Expedia Invigorate Partner Network

  • Single scalable and robust platform with flexible branding capabilities Unique powerful and scalable platform
  • Consistent and contemporary user experience Up-to-date smart user experience
  • Powerful localization capabilities with 33 languages support Robust localization functionality
Expertise
Content & Document Management
Collaboration Solutions
Verticals
Travel & Hospitality
Logistics

The travel services giant turned to Iflexion with a request to renovate their international Affiliate Network with 10000 partners in order to stay ahead of competition and further advance the network’s revenue generation.

Gears
194
Efforts
Person/months
Calendar
10
Duration
Months

Context

Our Customer, Expedia, Inc. (NASDAQ: EXPE), is a world’s leading online travel management corporation that boasts a vast brand portfolio naming some widely recognized online travel companies. 

The company tackles any issues associated with travelling: choosing transportation seats, accommodation management, time planning, renting a place, etc., catering to all the client’s needs.

Expedia provides a unified booking platform to the world’s most well-known names in the traveling industry. More than 10000 partners across different countries work through its Affiliate Network. Yet the technical aspects of the Network solution did not comply with the requirements of user experience and performance. This stood in the way of newcomers on the market as they needed a competitive advantage that the platform did not provide. Thus our Customer made a decision to move onto a new, more powerful platform and, with this in mind, started collaboration with Iflexion to renovate and enhance their solution to reclaim its market leadership and grow the network profit.

Solution

As far as the solution functionality is concerned, the application can be divided into 2 parts:

  • Customizable control panel for partners
  • Consistent front end part for consumers

Development Process

The development process was quite complex as the Customer planned to update and enhance not only their Affiliate Network, but all of their main products. The process of product renovation was elaborated into a single program performed by various teams in different countries, which demanded a lot of complicated management arrangements. All the solutions were designed to be a part of one broad information product family, and a lot of them had technical issues that required tackling. Bearing this in mind, the project team had to find workarounds for the following bottlenecks:

  • Complicated, formalized process of changes approval
  • Collaboration with geographically dispersed specialists
  • Project progress hampered by legacy code issues
  • Necessity to come up with elaborated process of change management due to project scope constantly changing

Iflexion team successfully tackled all the challenges and organized the process in the most efficient way.

Technologies

The solution is built on YUI 2.0JavaScript library.

The presentational layer is based on HTML, CSS, JavaScript technologies and boasts well-thought-out design and a user-friendly interface while complying with the world’s best practices as well. The templates for the application are simply localizable in 33 languages.

All in all, the solution comprises a powerful platform with customizable branding features that unites separate web applications.

Results

The Customer is fully satisfied with the accomplishments of Iflexion team who have developed and implemented a brand-new solution template in less than a year. Moreover, the project is currently supported by Iflexion maintenance specialists.

The main accomplishments of the project include:

  • Enhanced, easy-to-use booking system for various products
  • Faster page loading
  • Improved design features for partners
  • Better user experience for consumers
  • Higher performance and scalability indices

Screenshots

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