Have you ever heard the old saying that “a picture is worth a thousand words?” Well, these days and times, a photo is worth a thousand searches. Image searches have become a significant component of the online activities of consumers. According to Moz.com, almost 27% of web searches are conducted on Google Images.
Google Images is one of the largest mediums for online searching, second only to Google.com. This data presents a significant opportunity for companies to capitalize on channel image searching toward ecommerce success. If a company produces quality images, understands Google’s algorithms, and makes it easy for customers to go from an image to their ecommerce store, it can win big.
Here are eight ways image search is changing ecommerce.