Why Businesses Choose Magento 2.0

Learn about some of the unique qualities of Magento 2.0 and how your business can exploit them to gain a technical and commercial competitive advantage.

Magento 2.0 has been hyped for years. Many clients and developers requested the updated version of the most popular eCommerce platform. The feedback about how the platform should look like was overwhelming. There were a lot of people involved in pushing the code for the new, updated version of the platform.

The excitement was obvious. But then the release came, and the enthusiasm dropped a little bit. In many regards, it was so different from what they were used to that potential adopters were hesitant about making the switch. There was no surprise about how the system would look and feel since the interface was unveiled in advance. But certain new concepts left people hesitant. For example, the new Marketplace became more restrictive and populated with mostly paid extensions.

But as the platform grew, it became apparent that Magento 2.0 is better than its predecessor: new technologies allowed it to be more flexible, the scalability improved, the performance became noticeably better. And so companies started to feel more comfortable to get it onboard. The statistics don’t lie: the latest Magento version becomes more and more popular with each new release.

Magento 2 Usage StatisticsImage Source: BuiltWith

It looks like the adoption trend is very positive, and both smaller and larger enterprises are discovering the appeal of the platform. That’s why we wanted to take a look at some of the features, design, and development concepts that lead businesses to adopt Magento 2.


The improved interface in Magento 2 offers a variety of handy features. The simple fact that it’s entirely responsive and works on practically any device makes it possible to be integrated into your whole business pipeline. That includes your warehouse staff having access to stock details on their tablets and shop floor employees using direct access to the backend through their smartphones. Your developers would also love that acquired flexibility.

The overall experience is much more intuitive than with previous Magento versions and other eCommerce platforms. At the same time, employees can have access to individually customizable admin panels that would reflect only relevant information. Tons of extensions can help you add even more ‘bling’ to it.


Something for Everyone. Sort of.

At this point, Magento 2.0 has three versions: Magento Open Source, Magento Commerce for Enterprise, and Magento Commerce Cloud.

Another exciting feature is the extended options for businesses that want to try the cloud platform. Magento offers Magento Commerce Starter and Magento Commerce Pro packs differentiated by price and some features.

What’s notable is the fact that all of the eCommerce features are practically identical, with dozens of functions for each one. Here’s a snippet of just two features:

Magento eCommerce featuresScreenshot: Magento

Both packages come with 24/7 customer support and dedicated account management, which justifies the pricing that might seem a bit too steep for many businesses.

Training / Documentation

Development docs were always a pretty strong feature of the Magento ecosystem. Even previous iterations of the platform had detailed, informative, and extensive articles on any platform-related issues. Magento 2.0 keeps this trend alive. But it’s even better, as they’ve reworked the library and made it more user-friendly. It’s easy to navigate and search through.

On top of that, the new Magento U courses cover a variety of development and operational topics designed to help ecommerce development services, marketers, and analysts get a grasp of the full potential of the platform. Some of them are paid, but they’re usually instructor-led.

What does this mean for your team? Autonomy, as your developers will learn the platform on their own in a relatively simple manner. A better final product, with educational materials just a few clicks away. More team flexibility, with PHP devs being able to get qualified to work on Magento 2 projects after some basic training.


With Magento 1.x, updating the store to a newer version was like playing a game of Jenga. You never knew which piece would destroy it all. Even seasoned developers dreaded the updates.

Magento 2.0 and its updated infrastructure allow newer versions to be installed with relative ease. Classes within the latest Magento versions are no longer that dependable, which means that the updates are done much quicker. As an illustration, imagine a Lego set. Before, you had to take it apart altogether if you wanted to add something new. Now, you can remove just a couple of pieces, add new ‘bricks’ and get everything back together.

The Community

There were hundreds of thousands of stores using all of the various versions of Magento 1.x through the years. In fact, there’s still a handful of Magento 1.2 stores, and it was released almost ten years ago in 2008. There are thousands of Magento Certified Developers and hundreds of companies that created extensions for Magento 1.x.

So, where are we going with this? All of this human capital that was seriously invested in Magento’s older version slowly shifts to Magento 2.0. The community that made Magento great is slowly migrating to Magento 2.0.

Magento ForumsScreenshot: Magento Forums

This means that with Magento’s growth, your development team will always have the support of online forums, Reddit threads, meetup boards and professional Magento 2 consultants.

The Marketplace

‘You get what you pay for’ is the perfect epitome of eCommerce, both for customers and business owners. Are you ordering cheap Chinese shoes online? Don’t be surprised when they fall apart after a month. Are you contracting cheap freelancers to develop custom features for your store? Expect the work to take a lot of time, be riddled with bugs, and not delivering all of the requested functionality.

The previous Magento Marketplace functioned similarly. There were tons of extensions admitted to it, with the bulk of them being free. Numerous extensions didn’t always satisfy even the minimum quality requirements. A lot of them didn’t have proper support. Of course, many businesses still fell for it and suffered the consequences.

However, the revamped Magento Marketplace changed the philosophy. Its admission rules are now stricter. Each extension goes through a rigorous review on the tech and business sides.

Sample tech review results

review-technical-reportImage Source: Magento

Extensions that mimic the functionality of other products to a great extent are not allowed on the Marketplace. This was done to limit low-quality knock-off extensions flooding the community. The only downside is the fact that extensions for Magento 2 are more expensive, given that there’s less competition.

How does the extension quality program workImage Source: Magento

However, in return you’re getting overall better products, and the developers get the necessary boost to keep supporting the extension. The limited competition eventually doesn’t allow entrance for developers that rip off other extensions and try to price them out of the Marketplace. Now the developers can deliver the best product and not worry about anything. What you get are premium-quality extensions that will always work with current and future Magento 2.x versions.


The current tech stack that we briefly mentioned in our previous articles carries an essential property. It will have a longer lifespan than the earlier generations of Magento. Big data, machine learning, IoT and many other concepts didn’t exist in eCommerce when Magento 1 was conceived and introduced.

Magento 2 was created to facilitate these and upcoming trends in eCommerce with its superior API integrability, devotion to the cloud, and better flexibility within its codebase. So it’s highly likely that if you commit to Magento 2.0 now, you won’t need to switch to a different platform ever again.


There are currently over 15,000 stores running Magento 2. With the upward trend, the numbers will keep growing as Magento pours more resources into refining the latest versions of its eCommerce platform. Magento’s ecosystem has also improved significantly over the past couple of years. There were cases when the Marketplace had only one extension in a specific category to choose from, and so the store owners didn’t have that much choice and flexibility. That’s all in the past now, with a pretty decent selection of extensions on display, both free and paid ones.

If you already have a mature enterprise and realize that your current platform can’t sustain your growth or future expansion plans - Magento is the perfect choice for you. It has the tech backbone, the infrastructure, and the architecture necessary to run large consumer and B2B stores. That’s why global brands and F500 companies choose Magento.

The intricacies of developing and deploying Magento 2.0 are extensive. If you’re considering outside help for your Magento 2 project - reach out to Iflexion. We specialize in sophisticated and highly scalable eCommerce solutions and Magento 2 specifically.

What’s your experience with Magento 2? What are some of its best features that you find incredibly valuable? Share your thoughts and ideas in the comments below.

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