Iflexion

Know Your Customer: Magento CRM Essentials

The modern eсommerce landscape is extraordinarily diverse and vibrant, with hundreds of millions of people being connected to the internet at all times. All this connectivity and new technologies used in...

Latest Articles

CMS or PHP Framework? Four Questions to Ask

If you’re thinking about developing a website or app, you will need to decide whether you want to use a PHP framework or a content management system (CMS). Making the wrong decision can create a host of problems for your project further down the...

KPIs of VR Marketing Campaigns

How to Measure KPIs of VR Marketing Campaigns

We previously explored the potential applications of VR in retail. But all of those don’t really matter if you can’t measure their success with a decent level of accuracy. VR is a relatively new marketing channel, so some businesses might be limited...