Iflexion

Eddystone vs iBeacon: What’s Better for Retail?

Like any relatively new technology development, the choices to be made when implementing proximity beacons can seem bewildering. Especially when deciding which beacon protocol to work with. It doesn’t...

Latest Articles

How to Measure KPIs of VR Marketing Campaigns

We previously explored the potential applications of VR in retail. But all of those don’t really matter if you can’t measure their success with a decent level of accuracy. VR is a relatively new marketing channel, so some businesses might be limited...

PHP is Alive and Well, Thank You

The reports of my death have been greatly exaggerated – Mark Twain Periodically, articles and blogs appear, predicting the demise of PHP as a programming language. Here is a typical headline: “PHP, Once The Web’s Favorite Programming...